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Lakeshore Beauty Supply & Retail Opens In Lake Elsinore 8/7/21

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Lakeshore Beauty Supply & Retail Opens In Lake Elsinore 8/7/21

Lakeshore Beauty Supply & Retail

The new Beauty Supply and Retail store features a variety of multi-ethnic premium hair brands such as Mielle, Zury, RastAFri and Outre.

They carry pre-stretched, classic braiding hair, wigs, clip-ins, and ponytails along with an ever-growing inventory of accessory products and items that are based on the needs of the community. 

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Lakeshore Beauty Supply & Retail—:Lashaun Turner–

Customers can make requests to have their favorite hair or other items available as the owners are striving to make Lakeshore Beauty Supply & Retail a convenient one stop community focused shop.

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About the Store Owners

This wasn’t the first business venture for serial entrepreneurs Kamilah, Rosalind and Chris. They partnered to open Lakeshore Beauty Supply & Retail at its new location in July 2021, having previously operated a similar business in a different location, since 2019.

Lakeshore Beauty Supply & Retail

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 When asked what made them choose Lake Elsinore, Kamilah shared for her it was “the poppies” referring to the hillsides east of Interstate 15 where in 2019 more than 1,600 acres in and near Lake Elsinore were covered with poppies.

The “Super Bloom” attracted hundreds of thousands of visitors, and for Kamilah it was the spark and spirit of growth that she says she knew Lake Elsinore was ready to boom!

Listen to the partners speak more about what motivated them to start the business and some of the challenges they had to overcome:

Just prior to the Covid19 pandemic they were operating out of a smaller store. Ironically when the pandemic hit, it forced them to adjust their business practices in order to stay afloat.

Becoming the only Beauty Supply store in the area to make deliveries set them apart, and not only sustained them during lockdown, but also rooted them even deeper into the community where they were born, raised, and have lived all their lives.

With community support and loyalty, they were able to sustain, and even grow through the pandemic. They are now operating out of a much larger location.

Lakeshore Beauty Supply & Retail

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 Products & Services

The store has hairstylists who specialize in braids and hair care for all types of hair. You can conveniently buy your hair and get it done too, all in one spot.

There is a small boutique area with unique pieces of clothing for sale and also an area displaying weight loss and innovative nutrition information.

Lakeshore Beauty Supply & Retail

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 Of note, the store is an authorized Paparazzi jewelry retailer, and Kamilah takes pride in making and selling authentic Black Soap, and Sage Oils.

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 The owners say they will be expanding online sales and shipping in the near future. A website will be available soon. Lakeshore Beauty Supply & Retail is located at 16782 Lakeshore Drive, Lake Elsinore, CA 92530.

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